PrestaShop Review 2018

PrestaShop Review 2018

PrestaShop eCommerce Solution

7.3
prestashop-logo
Ease of Use 6.5
Features & Flexibity 8.5
SEO & Mobility 7.0
Help & Support 7.0
Pricing 7.5

Pros

  • Free to download
  • Highly customisable
  • Strong user community

Cons

  • Paid for customer support is expensive
  • Developer skills are really required
  • Hosted version offers limited integrations

Hey Presto! Read Our PrestaShop Review To See If This Global Shopping Cart Solution Is Right For You

Any brand with online retail ambitions needs a platform that allows easy customer checkout functions.

Achieve this and whether your ambition is to sell locally, nationally or globally, you have the ability to leverage a constantly increasing online community of buyers.

Our PrestaShop review gives you the lowdown on this global shopping cart solution.


What is PrestaShop?

With headquarters in Paris and offices around the world, the E-Commerce PrestaShop shopping cart solution is used by almost 300,000 online stores worldwide.

Completely free for download and use, it is an open source shopping cart that is certainly a valid consideration for your E-Commerce solution.

A huge benefit for those looking to maintain and expand their global customer base is that PrestaShop features an extensive multilingual capability.


Ease of use:

Because the PrestaShop E-Commerce platform is open source. You will have full code access with which to build your online site. Those who do not have development or design skills would be well advised to avail of the services of a professional ecommerce design team.

It should be said that those without tech expertise can use the WYSIWYG (what you see is what you get) editor to add such things as company/brand logo, amend page layouts and update page content. Certainly not the easiest compared to other eCommerce platforms for beginners.


Features & flexibility:

With over 600 PrestaShop features pre-built-in you will not be short in finding those which are most useful to your particular needs. They include all basics that the vast majority of merchants require to begin their online store. The E-Commerce PrestaShop offering should be investigated to understand which features are of most specific value to you.

Free Download:

Download from PrestaShop website and install to your own server hosting company.

Hosted Service Option:

No installation cost with the hosted service offering, but a price tag comes with this option. A higher price tag too when compared to using your own hosting provider.

Themes and Templates:

Finding quality themes and designs to meet your needs is easily achievable via the Prestashop Market place and 3rd party providers such as Template Monster.

A final option but only for those with know-how. Due to the open-source code available it is possible to build yourself a ‘Ground Up’ Prestashop Theme. But again a higher level skill set is required.

See PrestaShop Themes

eCommerce Tools:

No limit on listings:

List as many products as you like

Digital Product sales:

Sell digital products as you wish. There is also a downloadable function that allows ‘expiry date’ for any ‘time-sensitive’ products

Inventory management:

The comprehensive inventory management tool includes tracking of inventory as well as providing restock alerts

Estimated shipping costs:

This is one of the PrestaShop features that will ensure those buying from you do not get an unexpected ‘add-on’ at checkout

Payment options:

You have the ability to integrate a 3rd party payment process, or for customers to pay by cheque or wire transfer

Gift Packaging:

Set an extra charge for gift packaging of products. It’s a nice touch.

Multi-language options:

With translations in 65 languages and acceptance of multiple currencies you can sell globally

Abandoned Cart Notifications:

This is one of the PrestaShop features we recommend you utilize. It gives you the opportunity to auto-e-mail customers who have abandoned their cart

Promotions customised:

Various options for promotion customisation such as specific products, groups and orders

Post-transaction automated Emails:

Give customers peace of mind by automatically confirming their purchase


SEO & Mobility:

To get your site and brand out there, 1st class SEO is essential. While you can take advantage of on page and technical SEO aspects such as URL rewrites, meta titles and descriptions, it is recommended that you look for assistance from a professional SEO Online Marketing  team if you do not have this in-house expertise.


PrestaShop Pricing:

PrestaShop pricing cannot be classed as completely free. Yes, the software is free to download and there is a comprehensive demo available to understand what is offered.

However, extra expense will be incurred for hosting. Ongoing expenses will also vary dependent upon whether you need help setting up and using the software. (strongly recommended for those who are non-technical).

One other factor to bear in mind is that the more modules and add-ons you need, the higher the price and these can end up being steep.

More recently written PrestaShop review articles will mention “PrestaShop Ready”. This is a hosted offering based on a subscription plan and costs Euros 24.90 or approx $28 per month.

The subscription offers a reasonable feature-set and the folk who run the E-Commerce PrestaShop platform intend to introduce 2 further paid-for plans with rising feature sets in the near future.


Conclusion & Recommendation:

The free, downloadable version mentioned in our PrestaShop E-Commerce review will suit those with HTML, CSS and PHP knowledge, as well as those who have budgeted for professional assistance in set-up.

In our view, it is therefore not for the beginner. The “PrestaShop Ready” subscription plan will suit those with no experience more so but again there are more recommended ecommerce solutions on the market. Check out our How to choose the best eCommerce platform in 2018? for more tips and suggestions for your next eCommerce venture.

In its favour, it must be said that the open-source software is highly customisable and comes with an extensive feature set right “out of the box”.

In addition, there is a continually expanding selections of add-ons to choose from, but unless you decide carefully, the E-Commerce PrestaShop platform could become more expensive than other fully-hosted options.

Click here to try PRESTASHOP RISK-FREE Today!

Click here to try PRESTASHOP RISK-FREE Today!


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Thanks for reading! Please share any comments below!

[Review last updated in Dec 2018]

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